Engaging with the community

Overview

Cadent is the UK’s largest gas network, delivering energy safely and securely to millions of homes and businesses every day.

PLAY

Cadent - keeping you safe, warm and connected

Challenge

Cadent set about one of the biggest programs of customer engagement in its history to assess public support for its RIIO2 investment plan in 2020.

Customer consultation document produced by Brandwalk

Not content with gathering a wealth of qualitative and quantitative research however, Cadent wanted to use the opportunity to make its brand more visible in the community.

Building a community brand

Collaboration

Cadent’s approach to consultation around its investment program was exemplary, with best practice customer workshops, in-depth research and effective stakeholder engagement at all levels.

To raise the visibility of its consultation and its brand, Cadent partnered with Brandwalk to deliver community engagement events in six major UK cities including Birmingham, Liverpool, Leicester, Nottingham, Norwich, Manchester and London.

With a red Cadent branded double-decker bus as the centre-piece, the events were designed to draw in families and create a fun and relaxed atmosphere with interactive games and live music.

Setting up the roadshow against the magnificent backdrop of Norwich cathedral

 

Whilst the kids played, mums and dads completed surveys and learned more about Cadent’s important work and support for the local area.

From initial concepts to the last customer survey and beyond, Brandwalk were there to project manage and execute the entire campaign over the summer months.

The results were outstanding, with Cadent demonstrating their commitment to community engagement and brand awareness in their RIIO2 business plan.

Services

  • Digital

    Films. Animation, Interactive Games

  • Communications & Community Engagement

    Event Design, Build & Management, Employee & Customer Engagement

“Brandwalk created a spectacle in our engagement plan, engaged our employees, genuinely fostered our community value and generated a large volume of additional customer insight. But moreover, they have helped us to promote our brand – something that the latest round of customer engagement has told us that customers are very keen that we do.”

Mark Belmega,

Director of Customer Strategy, Cadent Gas Ltd

Next Project

Building a strong employee brand

View project