My Key Machine

Case Study

Brand positioning and identity

Fully automated and self serve, with My Key Machine you can cut a new key accurately in under 2 minutes at one of hundreds of retail locations around the UK.

The Challenge

Brandwalk’s challenge was to develop a strong identity and clear customer proposition for My Key Machine to drive awareness, sales and market penetration.

The Approach

Our work involved in-depth consumer research over a number of brand development phases; brand positioning;  logo and identity/machine livery;  user interface design.   For the development of the marketing strategy, our work involved audience segmentation;  market analysis and competitor benchmarking.

The Solution

Using rich consumer behavioural insight, we developed a clear value proposition for My Key Machine and identified a number of valuable use cases.  Our creative team developed a new logo, machine livery and marketing strategy.  We then walked the brand through point of sale, machine UI, graphics, animation and bespoke retailer promotions.



Consumer research | Competitive benchmarking | Market analysis | Customer segmentation | Name and identity testing


Marketing strategy | Brand positioning | Brand story


Logo design | 3D packaging design | UI design | Marketing materials


Marketing Planning | Retail campaigns | POS materials

In the past 10 years, I have not come across a more professional company. Brandwalk constantly go the extra mile, and always deliver above and beyond my expectations.  Their approach to the project was meticulous, with every objective being met on time and within budget. I will use Brandwalk’s services for years to come.

Karl Teulon, Co Founder & Chief Marketing Officer, Iconx Ltd