Brandwalk’s challenge was to develop a strong identity and clear customer proposition for My Key Machine to drive awareness, sales and market penetration.
Our work involved in-depth consumer research over a number of brand development phases; brand positioning; logo and identity/machine livery; user interface design. For the development of the marketing strategy, our work involved audience segmentation; market analysis and competitor benchmarking.
Using rich consumer behavioural insight, we developed a clear value proposition for My Key Machine and identified a number of valuable use cases. Our creative team developed a new logo, machine livery and marketing strategy. We then walked the brand through point of sale, machine UI, graphics, animation and bespoke retailer promotions.
INSIGHT & STRATEGY
Consumer research | Competitive benchmarking | Market analysis | Customer segmentation | Name and identity testing
Marketing strategy | Brand positioning | Brand story
BRAND & IDENTITY
Logo design | 3D packaging design | UI design | Marketing materials
Marketing Planning | Retail campaigns | POS materials
In the past 10 years, I have not come across a more professional company. Brandwalk constantly go the extra mile, and always deliver above and beyond my expectations. Their approach to the project was meticulous, with every objective being met on time and within budget. I will use Brandwalk’s services for years to come.