South West Lakes
Case StudyRe-positioning a major Trust
South West Lakes Trust is one of the UK’s largest environmental and recreational charities with over 50 inland waters across Devon, Cornwall and West Somerset attracting over 2m visits annually.
The Challenge
Our challenge was to work with the Trustees to re-position the Trust for long term sustainable growth and increase consumer engagement and footfall at key sites, whilst balancing the needs of all stakeholders.
The Approach
Working with any charity or trust involves balancing commercial realities with the core purpose of the organisation. It was therefore essential to listen carefully to all stakeholders before making recommendations and to support our findings with a rich understanding of visitor profiles, motivations and demographics.
The Solution
Effective strategy involves making choices and committing to action. Focusing on family audiences has enabled marketing and investment to be prioritized and a clear customer value proposition to be communicated. As a result visitor numbers are up year on year. As important, the Trust has renewed confidence in its vision and mission, reflected in positive stakeholder partnerships and staff morale.
INSIGHT & STRATEGY
INSIGHT
Audience research | Stakeholder research | Competitive benchmarking | Market analysis
Strategy
Strategic framework| Brand positioning | Brand story
BRAND & IDENTITY
Brand guidelines | Brand video
COMMUNICATIONS
Marketing Planning
Brandwalk understood the purpose and aims at the heart of the Trust and were also able to help support our commercial objectives. They have a fantastic collaborative approach which my team really appreciated.