Spurgeons Children's Charity

Case Study

Re-branding a major children’s charity in its 150th anniversary year.

Founded in 1867 by Baptist Preacher, Charles Haddon Spurgeon,  Spurgeons is one of the UK’s leading children’s charities, supporting children and families affected by social disadvantage.

The Challenge

Despite an amazing legacy, Spurgeons was not well known outside its core Christian supporter base and in a sector undergoing significant change, it was essential that Spurgeons told its story.  Our brief was to relaunch the Spurgeons brand, ensuring it stayed relevant to its existing supporters, whilst attracting new supporters for the years ahead.

The Approach

This was no ordinary brief.  Getting to grips with a 150 year old Christian charity involved an ocean of understanding.    Our approach was to peel back the layers through conversation, supporter and stakeholder insight and a genuine appreciation of the ethos at the heart of the charity.

The Solution

Our new brand story ‘Hope for every child,’ springs from Charles Spurgeon’s teachings and core Christian values.

Supporting the brand story, Brandwalk developed a new logo for Spurgeons and then walked the brand through video, websites, workspaces, literature and reports.  The re-launch of the charity at the House of Lords, organized by Brandwalk, set Spurgeons off on its future journey.  A proud moment for all.

INSIGHT & STRATEGY

INSIGHT

Audience research | Stakeholder research | Competitor benchmarking | Market analysis

Strategy

Brand positioning | Strategic framework

BRAND & IDENTITY

Logo design | Visual identity design | Visual guidelines | Photography | Video | Iconography | Branded collateral

COMMUNICATIONS

Stakeholder events | Employee events | Websites | Campaigns | Annual Reports | Newsletters

Our brief to Brandwalk was to help us create a modern and fresh brand that would appeal to a wider supporter base, whilst strengthening the links to our past and the legacy of our founder.  Rob and his team worked tirelessly to ensure they understood where we’d come from and the importance this placed in the next stage of our journey.  They took key elements of our heritage, transforming it into a modern, relevant brand that will stand the test of time. Their integration into our team, and the creativity and understanding of our charity, was outstanding.  I definitely look forward to working with them again in the future

Sara Willcocks, Head of Marketing, Spurgeons Children’s Charity

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Of Our Work