Re-appraisal of a vulnerable situation
Overview
By 2025, more than one million people in the UK will be living with dementia. This will pose increasing challenges for our society including the utilities sector. Cadent is the UK’s largest gas distribution network, transporting gas safely and protecting people in emergencies across 11 million homes. Amongst those, are people in vulnerable situations, including those living with dementia.
Brandwalk visuals for Dementia exhibition
Challenge
Forming a partnership with the Alzheimer’s Society, Cadent have embarked on a journey to become a Dementia Friendly Utility and are leaders of a cross-utility industry working group. Cadent believe that dementia awareness is a basic principle that should be embedded by all utility organisations.
Collaboration
To promote their message, Cadent sponsored a cross industry event with the Alzheimer’s Society which looked at how the utilities sector can become more dementia-friendly.
To drive home the message at the event, Brandwalk developed a life-sized exhibition which brought to life the challenges of everyday life for those living with dementia.
Everyday home appliances, such as an oven or washing machine, were built to appear as a person with dementia might experience them: with confusing buttons, doors opening the wrong way; changes and alterations which made the simplest of tasks seem impossible, exhausting and scary
The exhibition had a profound and dramatic impact on those who attended the event, encouraging a re-appraisal of the challenges of dementia and sparking further debate about how utility companies like Cadent can help their most vulnerable customers in society.
Services
-
Event Design
Experience Design | Exhibition Design & Build
-
Communications
Stakeholder Engagement | Communications Strategy
First Project
Payments Unleashed
View project
