Building a strong employee brand


NG Bailey is the UK’s largest independent engineering, IT and Facilities Services business. Successful and growing, the company has been at the forefront of creative change since 1921.


Kings Cross Station


Building a strong employee brand and a modern, empowering culture are necessary steps to attracting and retaining the next generation of engineers who will create and build our future environments. Key to the transformation is an inspiring leadership story and effective internal communications .


Creating change in an established business requires careful stakeholder engagement.  So it was important that we took time to gather feedback and ideas from inside and outside the organization.  

Informed by insight, we were able to build and secure executive buy-in to our plans.


We developed a strong leadership story for NG Bailey and a new internal communications strategy and plan, with the full support of the Board. 

We also partnered with NG Bailey’s HR team to develop a new identity and tone of voice for all employee communications and channels, including re-writing and designing employee guides and policies.


  • Insight & Strategy

    Internal Stakeholder Research, Strategic Framework, Brand Story

  • Employee Brand

    Culture Mapping, Visual Identity, Tone of Voice, Workplace Branding

  • Communications Strategy

    Internal Communications Planning & Best Practice, Senior Management Conferences,

  • Communications

    Employee Guides

“Brandwalk have helped to shape our brand story and messaging. They uncovered brand statements and visual directions that we could really buy into. They dealt with the complexity of our organisation and with their support, expertise and flair we have been able to take their concepts to deliver clear and concise messages to our employees and customers.”

Sean Wickens,

Group Business Development Director

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