Cut Through for Iconx
Overview
Iconx Limited has developed the world’s most advanced automated key cutting machine. Partnering with major UK retailers under the brand name, My Key Machine, the company has a vision to be a worldwide leader in key cutting and vending automation.
Brandwalk visuals for My Key Machine
Challenge
Brandwalk’s challenge was to develop a strong brand identity and clear customer proposition for My Key Machine to drive awareness, sales and market penetration.
Collaboration
Our work involved in-depth consumer research over a number of brand development phases; brand positioning; logo and identity/machine livery and user interface design. For the development of the marketing strategy, our work involved audience segmentation; market analysis and competitor benchmarking.
Using rich consumer behavioural insight, we developed a clear value proposition for My Key Machine and identified a number of valuable use cases. Our creative team developed a new logo, machine livery and marketing strategy.
We then applied the new identity to point of sale literature, machine UI, graphics, animation and bespoke retailer promotions.
Brandwalk conducted extensive research to distil a clear value proposition for My Key Machine
Services
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Brand Strategy:
Brand Positioning, Brand Architecture, Identity & Logo Design
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Audience Research
Customer Research, Market Sizing & Opportunity, Target Audience Profiling
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Product Design and UX Design
Machine User Interface, 3D Product Design & Machine Livery
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Communications & Marketing
POS Literature, Advertising & Merchant POS Promotions
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